Jim Litchko, the "I.C.E. Guy," is an active advocate for improving families’ ability to respond to life’s routine and major emergencies. Jim believes that with a little planning and family interaction, any family can learn how to respond more effectively to crisis situations, from leaky pipes to flood, accidents to illness, job cuts to death.

To support this, Jim has written the book, KNOW Your Life – By Organizing It! and created the In Case of Emergency Seminar that he gives to organizations around the world.